How to plan a website structure to make Google happy in 2020

Looking for How to plan a website structure? You have landed on a right page.

I’ll not waste your precious time to introduce the topic because as you are looking for Website architecture panning then you knows something about the importance of website structure for SEO.

So let’s begin!

How to plan a website structure?

Person Scan

When you landed on an unfamiliar web page, before start reading the whole content, you decide, Is it worthy to invest your time to read the blog content?  Here your personal scanning plays important role. You analyze the complete content with some important points and then decide to read the complete blog. Some major points where you focused on during your personal scanning are:

  • First Paragraph 
  • Headings and Subheadings
  • Comments
  • Website appearance
  • Author biography (If blog is new)
  • Media, etc.

If you are giving importance to these points then Google will also give importance to these points. Wondering why? Answer is very clear; the ultimate goal of Google is to present the most relevant content in front of the user so that it can satisfy the users search intent.

If website passes the personal scan exam of user then bounce rate of your website will improve considerably which eventually affects the ranking of your web page on the SERP.

So next time when you write a blog go through your competitor’s website in an unbiased manner and observe your personal scan behavior on that website, write down those points where you was focused during your personal scan and on your blog give some extra care on those points.

Use Categories

If bounce rate of your website is high then add category page in the menu section of your website. As per my experience, you will notice significance improvement in the bounce rate of your website. The reason behind this is quite obvious; a category page of your website serves the most relevant information to your users which they are looking for.   

Category page also helps you to manage multiple pages of your website. You can refer any popular e-commerce website to understand how to manage your web pages with category?

Use category example

For example: If you have a blog on digital marketing then you can categories your web pages in the following manner with the help of category and sub category pages.

Use category

For example: If you have a blog on digital marketing then you can categories your web pages in the following manner with the help of category and sub category pages.

Use breadcrumbs 

Breadcrumbs are used to navigate the path of users in your website. Breadcrumbs also help search engine bots to understand your website structure more clearly.

Breadcrumbs improve user experience because it helps to navigate users in your website if they are lost and looking for a relevant web page. Good user experience means lower bounce rate.

Breadcrumb on website image

Breadcrumbs also appear in the search engine page results which make your page search engine appearance more appealing to the users.

Breadcrumb on search result example

Internal linking

Internal linking (Connecting all your relevant web pages together with hyperlinks) plays a very important role during the planning of website structure.

A good internal linking helps your website to grow in the following manner:

  • Improve user experience
  • Reduces bounce rate
  • Improve crawling
  • Distribute page authority
  • Gives clue of valuable web pages of your website
  • Increase page/session, etc.
Internal Linking example Image

People generally think, connecting relevant web pages with hyperlinks is good enough for internal linking. But that’s not true.

Internal linking should be done in a particular format. So, that Google crawl on all your web pages which are connecting through internal linking.

In a day, search engine crawlers have to crawl on billions of pages. So, Google assign a limited crawl budget to your website. With this limited crawl budget you have to work smartly so that you can make the crawler crawl on your most important pages.

If you have limited pages on your website then you can easily request for indexing in the Google search console but if your website has more than 500 pages then you have to plan proper internal linking website architecture.

I personally use following techniques for internal linking:

  • First of all, I create a pillar content or category pages and create some supporting articles then through internal linking I provide link to my pillar content so that Google crawler crawls on that particular pillar content of my website each time.
  • Never make unnecessary linking to unimportant web pages of your website. Like Contact Us, Tags etc.
  • Make sure, none of your web page is more that 3 clicks away from the home page.
  • Use proper relevant anchor text


Do you ever notice a sitemap link given in the footer section of a website?If yes!!

Then the question is arises, what is the importance of putting sitemap link in the footer section of a website? Its reason is very clear, importance of sitemap for a website.

Sitemap is a web page present in your website where all the URL’s of your website are kept together as per the structure of your website so that search engines bots can easily crawl on your website within a very limited period of time.

The main objective of adding a sitemap in a website is to optimize the use of crawl budget so that Google and get easy navigation and understand your website structure.

You can generate and add sitemap in your website easily for that you can use any site map generator tool, generate your sitemap in the xml file format and add into the root folder of your website. If you are using word press are your CMS (Content management system) then you need to install the Yoast plugin in your website. This plugin will automatically generate sitemap for your website.

You can check the sitemap of your website with the following text format:

If you get a page then your website has a sitemap otherwise you need to generate sitemap of your website.

Sitemap example image

Site Architecture

Website architecture means how you are designing the structure of your website business so that you can achieve your business goal with great user experience.

Site architecture example Image

Based on your business goal you can plan the structure of your website but while creating website structure you need to keep following points in your mind:

  • Your business goal
  • User experience
  • Content planning

If you keep these points in your mind while creating the architecture of your website then definitely you will make both Google and User happy.

Schema Markup 

With the help of Schema markup you can enrich the first impression of your website on the SERP.

schema markup example image

This is a matter of discussion among the web owners whether schema markup improves the ranking of your website in a direct way or not but if you add schema markup then you will notice CTR of your website will improve which eventually affects the ranking of your web page.

Use Heading Hierarchy

Placing heading tags with relevant keywords is a very important on page SEO factor. With these heading tags Google not only understand the content of your web page but also the structure of your content.

Heading hierarchy

While you are writing your content it is important to keep headings and subheadings of your content in your mind. Keep focused keywords in the high level headings and supportive subheading in the lower level of heading tags.

If you use heading hierarchy in a proper way then search engine will understand your content more accurately and you could rank on higher position on SERP evne in feature with appealing snippet.

Pillar and support content

This is a very powerful SEO strategy that you can follow to get higher ranking with proper internal linking.

Pillar Page example Image

Let me give you an example for this:

Suppose you are a SEO blogger and you want to rank for a page “Top 10 On page SEO factors” you can use pillar and supportive content strategy for that in the following manner.

Top 10 On page SEO factors – Pillar page (Here you can add short introduction and each On page SEO factors with a button that directly redirect users to other relevant pages)

Now from those pages you can give internal linking to your pillar page in this way Google will understand the importance of your pillar page and probably you can get higher ranking for that pillar page on SERP.

Update old Content

While you are blogging it is important to continually update your old pages.

Website Old content example

Why it is important? Updating old pages of your website is important because if you will not do so then as the time passes your website will have a low performing page which is not good from SEO point of view. Under these circumstances you should update your old content with new information so that you can get the benefit of page authority that has been build because of your previous SEO work on that web page.   

So, these are some important points that you should keep in your mind while planning website structure.


I hope, you understand how to plan a website structure. 

If you plan your website architecture in a proper way then there are some benefits that you can get. Here I am listing some noticeable benefits of proper website planning:

  • Faster indexing
  • Easy to crawl for search engine bots
  • Better user experience
  • Lower bounce rate
  • Good average spend time per user
  • Easy to navigate
  • Better search engine visibility
  • Chances to rank in feature increases
  • Site links of your website could appears in the SERP.

So there are some benefits that you can enjoy if you plan website structure more accurately. 

What’s your opinion about planning a good website structure?


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